{
  "regions": [
    {
      "region": "East Midlands",
      "avHouseGbp": "177,409",
      "avBeerGbp": "3.74",
      "avWineGbp": "3.98"
    },
    {
      "region": "East of England",
      "avHouseGbp": "255,045",
      "avBeerGbp": "3.74",
      "avWineGbp": "3.99"
    },
    {
      "region": "London",
      "avHouseGbp": "430,995",
      "avBeerGbp": "4.02",
      "avWineGbp": "4.29"
    },
    {
      "region": "North East",
      "avHouseGbp": "157,002",
      "avBeerGbp": "3.71",
      "avWineGbp": "3.95"
    },
    {
      "region": "North West",
      "avHouseGbp": "158,759",
      "avBeerGbp": "3.71",
      "avWineGbp": "3.95"
    },
    {
      "region": "Northern Ireland",
      "avHouseGbp": "148,670",
      "avBeerGbp": "3.66",
      "avWineGbp": "3.90"
    },
    {
      "region": "Scotland",
      "avHouseGbp": "148,070",
      "avBeerGbp": "3.77",
      "avWineGbp": "4.02"
    },
    {
      "region": "South East",
      "avHouseGbp": "277,154",
      "avBeerGbp": "3.81",
      "avWineGbp": "4.06"
    },
    {
      "region": "South West",
      "avHouseGbp": "219,450",
      "avBeerGbp": "3.84",
      "avWineGbp": "4.10"
    },
    {
      "region": "Wales",
      "avHouseGbp": "158,626",
      "avBeerGbp": "3.68",
      "avWineGbp": "3.92"
    },
    {
      "region": "West Midlands",
      "avHouseGbp": "185,329",
      "avBeerGbp": "3.69",
      "avWineGbp": "3.94"
    },
    {
      "region": "Yorkshire and the Humber",
      "avHouseGbp": "156,597",
      "avBeerGbp": "3.66",
      "avWineGbp": "3.91"
    },
    {
      "region": "UK",
      "avHouseGbp": "235,659",
      "avBeerGbp": "3.75",
      "avWineGbp": "4.00"
    }
  ],
  "items": [
    {
      "name": "Pint of beer",
      "plural": "pints of beer",
      "gbp": "3.75",
      "img": "rm-ftb-icon--beer",
      "fact_t1": "Britain buys 2,473 pints every 10 seconds.",
      "fact_t2": "The average male in the UK will consume 5,376 pints in 7 years.",
      "fact_t3": "11,000 pints is enough to fill 17 bathtubs, though that does seem a waste of beer.",
      "fact_t4": "You'd need 11 hot tubs to hold 16,500 pints.",
      "fact_t5": "If you lined up 22,500 pints you'd have the equivalent of almost 9 Empire State Buildings.",
      "fact_t6": "Britons buy 29,682 pints every 2 minutes."
    },
    {
      "name": "Latte",
      "plural": "lattes",
      "gbp": "2.65",
      "img": "rm-ftb-icon--latte",
      "fact_t1": "4,000 cups of coffee would fill 8.5 bath tubs.",
      "fact_t2": "8,000 coffees is enough to fill 4 hot tubs.",
      "fact_t3": "If you put 16,000 coffee cups on top of each other, it would reach almost 3 times the Shanghai Tower.",
      "fact_t4": "25,000 lattes would fill up your petrol tank 100 times. But we wouldn’t recommend it.",
      "fact_t5": "32,500 coffees would fill up a concrete mixer truck.",
      "fact_t6": "41,000 lattes is still 20,000 lower than the average consumed in the UK per minute."
    },
    {
      "name": "Glass of wine",
      "plural": "glasses of wine",
      "gbp": "4.00",
      "img": "rm-ftb-icon--wine",
      "fact_t1": "If you put 2,600 glasses of wine on top of each other, it would be 3 times taller than St Paul’s Cathedral.",
      "fact_t2": "You could fill up a hot tub with over 5,000 glasses of wine.",
      "fact_t3": "You’d need 5 and a half bathtubs to hold around 10,500 glasses of wine.",
      "fact_t4": "Almost 16,000 glasses of wine is enough to fill 4 hot tubs.",
      "fact_t5": "The UK consumes almost 21,000 glasses of wine every 90 seconds.",
      "fact_t6": "If you stacked over 26,000 wine glasses on top of each other, it would be 2.5 times bigger than Mount Everest."
    },
    {
      "name": "Mince pie",
      "plural": "mince pies",
      "gbp": "1.00",
      "img": "rm-ftb-icon--mince-pie",
      "fact_t1": "To save a £10,000 deposit you would have to give up 40,000 mince pies.For context, that many mince pies would contain 8.26 million calories – that’s enough to feed an elephant for 119 days!",
      "fact_t2": "To save a £20,000 deposit you would have to give up 80,000 mince pies. For context, that many mince pies would weigh 4320kg, the equivalent of 189 Christmas trees!",
      "fact_t3": "To save a £40,000 deposit you’d need to give up 160,000 mince pies. For context, if you piled those mince pies up they’d reach 13,333 feet, they’d reach higher than Mount Everest.",
      "fact_t4": "To save a £65,000 deposit, you’d need to give up 240,000 mince pies. For context, that many mince pies contains over 50 million calories, enough to feed a polar bear for 11 and a half years.",
      "fact_t5": "To save a £85,000 deposit, you’d need to give up 340,000 mince pies. For context, that many mince pies would weigh 18360kg, the same as around 77 reindeer! ",
      "fact_t6": "To save a £100,000 deposit, you’d need to give up 400,000 mince pies. For context, that many mince pies would be the calorific equivalent of almost 12,000 Christmas dinners!"
    },
    {
      "name": "Avocado",
      "plural": "avocados",
      "gbp": "1.03",
      "img": "rm-ftb-icon--avocado",
      "fact_t1": "Eating 9,900 avocados would add up to over 3 million calories.",
      "fact_t2": "20,000 avocados lined up end to end would reach more than twice the height of Mount Vesuvius.",
      "fact_t3": "If you lined 40,000 avocados end to end they would reach the top of Mount Kilimanjaro.",
      "fact_t4": "If you lined 60,000 avocados end to end you’d reach the top of Mount Everest.",
      "fact_t5": "80,000 avocados piled up would be the equivalent height of 4 Eiffel Towers.",
      "fact_t6": "100,000 avocados weighs the same as 10 rhinos."
    },
    {
      "name": "Lunch meal deal",
      "plural": "meal deals",
      "gbp": "3.00",
      "img": "rm-ftb-icon--lunch",
      "fact_t1": "3,500 meal deals would provide lunch for everyone who could fit in St Pauls Cathedral at one time.",
      "fact_t2": "5,272 meal deals would feed everyone seated in the Royal Albert Hall at one time.",
      "fact_t3": "If you had an energy drink with every one of your 15,000 meal deals, you’d consume 450,000mg of caffeine.",
      "fact_t4": "If you bought 21,666 meal deals, you’d accumulate nearly 6,500 clubcard points.",
      "fact_t5": "If you had a smoothie with every one of your 28,333 meal deals, you’d have drunk enough to fill 127.5 bathtubs.",
      "fact_t6": "If you bought 33,333 meal deals, it would weigh the same as 20,000 bags of sugar."
    }
  ]
}

Deposit Savings Generator

Tired of being told that all that’s standing between you and your dream home are those avocado brunches?

Our generator lets you choose your future home by region, and generates the average price and 10% deposit. You can even change the deposit if you’re aiming to save a bigger amount, or know the property price. It also helps you ‘defend your spend’ – it'll translate your deposit into the frankly insane number of items you’d have to give up to reach your goal, and give you a (terrifying) fact to put it into context!

So when someone starts criticising that morning coffee, you can tell them it would take a ridiculous 8,966 coffees to save the average UK deposit. Then tell them that you'd like to enjoy your coffee in peace.

I'm moving to the region of

The property price is

£ .00

with a deposit of

I'm willing to give up:

Want something that will actually help you get on the property ladder?

We want you to enjoy your morning coffee, or your gym membership. Being shamed for your spending is not the best way to encourage saving, and we honestly don’t think it’s helpful. It is hard to get on the property ladder at the moment. The cost of living has increased, and the average age of first time buyers is going up with it.

So if you’re tired of being told you’d have your own home if you just cut down on the avocados, use our deposit saving generator to give them the real numbers. And then use our savings guides to really kick off your savings.

Whether you’re starting out saving for your deposit from scratch and have no idea where to begin, or if you’ve been diligently saving for years and just need a boost, we’ve got a guide from you. Pick from Starting Saving, Sacrificing to Save or Supersizing your Savings to get advice that will actually help you get on the property ladder.

Get saving and don’t forget: #defendyourspend

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