Rosana Fernandez

Rosana Fernandez is the co-founder of Move Agent and Digital Craft. Through both companies she designs and builds digital tools that help UK removals and storage businesses run more efficiently and give their customers a better moving experience.

She trained as an architectural designer, and that background still shapes how she works. She is used to thinking about space, structure and how people move through an environment, and she applies the same thinking to software. She is also a developer and a UX/UI designer.

For more than a decade, Rosana has worked closely with removals and storage companies across the UK. That time has given her a detailed understanding of how the industry works day to day: quoting and surveys, scheduling, customer communication, and the many operational details behind a smooth move.

At Move Agent, Rosana is the lead author of the company’s guides, news analysis and applied AI research. Her writing aims to explain new technology in practical terms, and especially to show how AI can be used responsibly to save time, improve accuracy and support the people who run moving businesses.

Rosana combines architectural design training, hands-on development skills and more than ten years in the UK removals sector. That mix gives her a rare view of how good design and technology can make moving easier for businesses and homeowners alike.